Long Tail Creative, is a small team with a big presence internationally and in the US for their work organizing and marketing cycling events. They have been key to putting Reading Radsport on the national agenda, rejuvenating the Valley Preferred Cycling Center and also has had a hand in making the Red Hook Crit successful.
I have been assisting Long Tail Creative with most of their branding and graphic design needs for these major cycling events; including the art direction and graphic design for Reading Radsport and the 45th anniversary at the Velodrome. In 2019, my work expanded to include the redesign of their logo and assist with some of the rebranding, like their racing team cycling kits.
