The Reading Radsport Festival is a leader in redesigning what bike racing is all about, challenging the perception in local communities and cities across the US. This organization has made professional and amateur bike racing entertaining!
I am grateful to have created and designed the art direction for the 2019 festival, from all types of collateral, big to small. Working hand and hand with the founders of Long Tail Creative and event organizers of Radsport, we delivered a product that communicated the excitement, competitiveness and spectator friendly event to the US.
