The Red Hook Crit, was one of the world’s most exciting sporting events for participants, professional and amateur bike racers, and for spectators. Featuring world-class cyclists and runners from all over the world, and hosting races in Brooklyn, London, Barcelona and Milan - the energy from the racers and crowd was like no other. The Red Hook Crit was also known to have redefined what design and bike racing could mean for the future.
As a graphic designer, I worked in many different mediums to define the art direction for the specific races in each year. The designs changed dramatically ever year and also varied for each race, and keeping up with cultural needs of each destination the race was a key component for each element of our work.
